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The sports media landscape is an object in motion yet to encounter an external force. At any given moment, a new media rights deal can be formalized. Congratulations, NBA Commissioner Adam Silver! A significant television personality could be at odds with a longtime executive in the next moment. Hey, Pat McAfee and Norby Williamson! Or, a former athlete turned media mogul could conduct an interview that shakes the timeline. Thanks, Katt Williams and Shannon Sharpe.
This year, the sports media industry nearly produced as many headlines as the sports themselves, and 2025 will be no different. DraftKings and FanDuel will continue to enter the industry by building sports programming networks. Apple TV+ and Prime Video will continue to hang around as entities with seemingly limitless pockets capable of dominating this landscape. As the new year kicks off, here are seven predictions for the next year in sports media.