Marvel Studios‘ Deadpool & Wolverine trailer, 24 hours after airing during the Super Bowl, was seen by 365 million online, making it the most viewed trailer of all time. This beats the 24-hour viewership total for Sony/Marvel Studios’ Spider-Man: No Way Home, which was seen by 255M. Shawn Levy directs Deadpool & Wolverine, which see
Super Bowl
The first trailer for the stand-alone sequel Twisters, which touched down during Super Bowl LVIII, puts Glen Powell, Daisy Edgar-Jones and Anthony Ramos in the middle of the weather-related peril. Lee Isaac Chung‘s action film hits theaters July 19 from Universal Pictures. It is a follow-up to director Jan de Bont’s fondly remembered 1996 flick
Super Bowl weekend, despite its damper on Sunday business, used to be a box office frame that could still yield results, even for films aimed at dudes. Like in 2015, when the sixth weekend of American Sniper drummed up $30.7 million, or in 2020, when the third weekend of Bad Boys for Life did $17.6M.
The aftermath of the strikes may have rattled the domestic box office, which is 13% behind the same period a year ago. But that’s not stopping Paramount, Universal and Disney from spending a record $7 million per 30-second spot to show off their movie wares on Super Bowl Sunday. Despite the box office taking a
In 2016, Ryan Reynolds‘ first Deadpool movie scored a huge marketing touchdown at the Super Bowl when using the weekend of the big game to hold a number of promotional events, culminating with a final trailer spot released during the showdown between the Denver Broncos and Carolina Panthers. Two weeks later, the irreverent R-rated pic
Where did everybody go? They certainly weren’t watching the Friday night Tokyo Olympics opening ceremony. The audience dropped to about 17 million, down 37 percent from 26.5 million viewers for the Rio de Janeiro opening in 2016. (Though Saturday was better.) We know they weren’t at the movies. The box-office dropped 25 percent from last