The nation’s fourth-largest cinema chain is testing a new subscription program called MovieFlex+ that includes a curated set of small and mid-sized films each week for no extra charge. “We can’t live off just blockbusters,” chairman and CEO Greg Marcus tells Deadline. “We cannot just live off dinner. We need breakfast and lunch too.” The
greg marcus
The nation’s fourth-biggest cinema chain Marcus Theatres saw revenue plunge and swing to the red in its most recent third-quarter earnings released Tuesday. It beat Wall Street forecasts, however, and emphasized its solid financials underpinned by the fact it owns most of its theatres. Family-owned Marcus, based in Milwaukee, owns or operates 1,110 screens at
The CEO of the nation’s fourth-largest exhibitor warned studios not to “leave a good party in pursuit of a bad one” but called the debate over PVOD overblown. Greg Marcus, chief of Marcus, said consumers are likely to drift away from watching video-on-demand relesaes when things normalize post-pandemic. “The market for PVOD may not be