Advertising

National CineMedia shares are popping today in a down market as the cinema advertising company emerged from Chapter 11 and named former top executives of NBCUniversal, HBO and Fox to a reconstituted, and pretty impressive, board of directors. Lauren Zalaznick, formerly EVP & Chair, Entertainment & Digital Networks, Comcast NBCUniversal, is now board chair. “We
0 Comments
The nation’s biggest movie theater advertising network National CineMedia said tonight it’s filed a voluntary Chapter 11 petition in U.S. District Court in the Southern District of Texas – where one of its biggest shareholders and customers, Regal parent Cineworld, has just presented a restructuring plan to emerge from bankruptcy itself.   Cineworld filed in
0 Comments
National CineMedia said today it’s negotiated a second extension of the grace period on interest payments originally due Feb. 15. A one-month grace period for a payment said to be about $6.6 million ended March 15, when the company announced lenders had agreed to another 17 days. Big ratings agencies Moody’s and S&P Global declared
0 Comments
Cliff Marks is retiring as president of NationalCinemedia on July 1 but will continue to work with the big movie theater advertising network as a consultant in a multi-year deal, the company announced Wednesday. The 19-year NCM veteran joined from ESPN and was an original member of the leadership team in 2002 when it was
0 Comments
National CineMedia has clinched a deal with ATM.TV to air content on high-definition screens atop cash machines at 8,500 7-Eleven stores nationwide as the movie theater advertising network continues to expand in digital out of home locations. CEO Tom Lesinski teased the ad sales partnership on an earnings call last week. It’s the fourth deal
0 Comments
National CineMedia, operator of the nation’s largest cinema advertising network, saw sales plunge and it swung into the red last quarter as more than half of all theaters were shuttered. On a conference call, execs noted recent agreements to expand outside of cinemas and said the company will be announcing another, a big one, in
0 Comments
Movie theater advertising network National CineMedia has inked a deal with Harkins Theatres, expanding its foothold in the Southwestern U.S. as it hopes movie-going will pick up this year. Privately-owned Harkins, the nation’s fifth-largest exhibitor and biggest independent chain, has signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment to its
0 Comments
Financially hurting cinema advertising network National CineMedia has inked a deal to run ads with Coinstar, a big operator of supermarket coin-counting kiosks. With the exhibition business on the Covid-19 skids, the agreement helps expand National CineMedia’s digital-out-of-home footprint by extending its movie-centric entertainment content, trivia, and advertising beyond movie theaters to complementary venues. It
0 Comments
A major acceleration of Hollywood studio and travel advertising could inject up to 10% in incremental ad spending on national television in the second half of 2021, spending that won’t be present this year, according to the latest forecast by Group M. National TV ad spend will fall by 7.9% this year but next year
0 Comments