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EXCLUSIVE: Ketchup Entertainment‘s Coyote vs. Acme trailer clocked 25.6 million views in its first 24 hours since it dropped Wednesday, we hear.
Per social analytics corp WaveMetrix, that makes it the most watched family film trailer launch by an independent studio ever, beating Angel Studios’ animated movie King of Kings, which ended up opening to $19.3 million last year.
Coyote vs. Acme hits theaters August 28. The Looney Tunes movie starring Will Forte, John Cena and Lana Condor was shelved and written off by the David Zaslav-run Warner Bros in November 2023 after completion as the P&A economics for a theatrical release didn’t make sense for the $70M production. Ketchup Entertainment shelled out a reported $50M for global rights amid interest from such studios as Paramount, Netflix and others.
The hybrid animation/live action pic, based on a New Yorker humor piece, follows Wile E. Coyote’s pursuit to sue Acme Corp. in court. The pic features a string of famed Looney Tunes cameos including Tweety, Bugs Bunny, Daffy Duck, Road Runner and more. Dave Green directed off a screenplay by Samy Burch and a story by Burch, Jeremy Slater and James Gunn.
Last July, Ketchup held a presentation for the pic in Hall H at San Diego Comic-Con.
Note that among non-MPA studios, Neon’s trailer for last year’s horror film The Monkey was quite big, pulling in 43M views in its first 24 hours and 100M in its first 72 hours per WaveMetrix, a record for a non-MPA studio independent horror movie.