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EXCLUSIVE: CJ 4DPLEX and Europe’s Kinepolis Group are expanding their longstanding partnership to include 21 further ScreenX auditoriums across Europe and North America. The Kinepolis openings bring the cinema chain’s total of ScreenX screens to 26. This pact will give Kinepolis the largest ScreenX footprint in mainland Europe.
The new agreement will include four ScreenX locations in Canada under the Landmark Cinemas banner, and three ScreenX locations in Michigan with MJR Theatres, which Kinepolis acquired in 2019. The ScreenX theaters in Michigan will be the first to open in the state.
“We are delighted to expand our partnership with Kinepolis Group by bringing even more ScreenX auditoriums to audiences in Europe and North America,” said Jongryul Kim, CEO of Seoul-headquartered CJ 4DPLEX. “This collaboration along with our recent opening of a regional office in London underscores our commitment to revolutionizing the cinema experience and expanding our presence in key markets across Europe.”
Eddy Duquenne, CEO of Kinepolis Group, added, “We are excited to continue our collaboration with CJ 4DPLEX and introduce 21 new ScreenX auditoriums to our cinema portfolio. This expansion shows our continued dedication to providing our guests with innovative and immersive cinematic experiences, allowing them to get the most out of their big screen experience.”
Commented Don Savant, Chief Business Officer of CJ 4DPLEX, “Kinepolis understands that immersive moviegoing experiences are pivotal in the development of the cinema industry. We’re thrilled to further strengthen our partnership with Kinepolis with the addition of 21 ScreenX auditoriums across their multiplexes. With Kinepolis’ support, we continue to shape the future of cinema, offering patrons an incomparable premium theatrical experience.”
Multi-projection cinema ScreenX enhances the traditional moviegoing experience by extending screens onto the surrounding walls of an auditorium. This approach offers viewers a 270-degree panoramic viewing experience.