The Unexpected Problem Clifford The Big Red Dog’s Natural Color Caused For The Movie’s Crew

By the way, not only was it a challenge creatively to get it, but red as a color, tech and in the world of digital, doesn’t hold perfectly. So if you’ve ever watched a movie, on a DVD or even on… just straight across on Netflix or something, that if the titles are in red, they kind of bleed a little bit. You know, there’s that, and Walt and I had to do a lot of research, way before we started shooting all the way through. They had to take it out of our cold dead hands, basically, refining every single shot. And to have the technology, Paramount was very helpful in helping us come up with the technology that would hold the red that we chose on movie screens and on iPads and on phones and on computers, on home television. So it was a real big deal to get the red right creatively and then hold it like make it actually stay there.