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Crafting vital art means presenting the audience with new and intriguing tensions—sonically, visually, conceptually. Over time and through use, those tensions become less novel and effective—and they become expectations. The concept of “subgenre” becomes almost the antithesis of vitality in art—itself a fetishization of expectation. ULTRAPOP seeks, in earnest, to create a truly new listener experience. It is an open rebellion against the culture of expectation in “heavy” music. It is a joyous, genderless, post-nihilist, anti-punk, razor-focused take on creating the most intense listener experience possible. It’s the harshest, most beautiful, most hideous thing we could make.
This article was originally published by Pitchfork.com. Read the original article here.