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Calvin Klein’s newest #MyCalvins campaign is really hot. Like, Naomi Campbell, Bella Hadid, Odell Beckham Jr., hot. Yes, the campaign features fire photos of said hot people posing in their CK intimates, but also features “stripped back” versions of the celebs, raising the questions: “How do you do sexy? Perfectly filtered or IRL raw?”
Photographed by Daniel Jackson—with an accompanying video directed by Bardia Zeinali—the #MyCalvins IRL campaign “brings to life the playful and pure perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind,” explains the brand in its notes. The ad shows side-by-side photos of the CK models in two poses that showcase how “sexy” differs in their public and personal lives—one serious photo in black-and-white next to a more playful, fun photo—dressed in the brand’s new women’s and men’s Neon and 1981 Bold designs.
The accompanying video follows the same format: it starts off with the celebs in a black-and-white room before the camera pans out to to get up close and personal with the celebs in a bedroom. Diplo turns on his webcam and poses on the bed, Euphoria bad boy Jacob Elordi snaps a few mirror photos in a foggy locker room and Bella Hadid is seen lounging around in a random hallway.
The new CK campaign marks the first #MyCalvins campaign for Campbell, Beckham, DJ and producer Diplo, Elordi, musicians Beth Ditto and Lay Zhang, and model Matthew Noszka.