Fashion, Style

A New Clothing Rental Company Just Launched, and It’ll Totally Transform Your Closet



Nowadays, you can rent just about anything (West Elm decor, designer bags, and even furniture), but clothing is arguably the No. 1 category when it comes to the rental economy—and now, another company is entering the mix. A new site, Nuuly, launches today, and important to note? It’s from URBN; i.e., owner of your fave retailer trio Free People, Urban Outfitters, and Anthropologie. So that means clothes from all these stores will now be available to rent on

So how does it work?

It’s $88 per month to rent six items of your choosing. And yes, you are required to rent all six pieces to complete your order, but you can also rent the same thing in various sizes if you’re unsure of how it’ll fit, and that will count towards the goal. The items are delivered via UPS with two-day service and come in a reusable shipping bag. At the end of the month, customers will return all pieces using a pre-paid label and the packaging they arrived in. A bonus is that the bags are made with reclaimed ocean plastics, too. Yay!

You can opt to return everything before the end of the month if you choose, but you won’t be able to rent other pieces until the next month. AND you must return or purchase your items in order to unlock your next month’s Nuuly, FYI. But that just encourages you to rotate your wardrobe more often!


A look at the cube-shaped reusable shipping bags.


What can you rent?

In addition to clothing from the aforementioned retailers (FP, UO, and Anthro will make up more than one-third of the offerings), more than 1,000 third-party brands will be in the mix including Avec Les Filles, Carolina K, LoveShackFancy, For Love and Lemons, AGOLDE, and others. Even unique vintage pieces like 1950s overalls, 1970s Loewe frocks, and 1980s Yves Saint Laurent jumpsuits will be included. Yes, really!!


A 1970s vintage Loewe dress that you can rent.


Head of product Sky Pollard and director of marketing and customer success Kim Gallagher said in an e-mail that while there are no immediate plans to expand into categories like accessories, they’re open to the option in the future. So it’s just clothes for now, but dang cute ones at that.

Pollard and Gallagher also said the site will constantly update styles, adding hundreds of new items each month to refresh the assortment. Customers can also have the option to to purchase any pieces they rent from Nuuly at a discount form the retail price. Say no more.

How do you manage your rentals?

Once you make an account, you can start browsing and choose items (or save them for later) that you’d like to rent. Everything is managed through your profile, including your billing and shipping info, when your subscription renews, and even your rental history so you can keep track of what you’ve previously received—and maybe order it again or just buy the darn thing if you loved wearing it.


An example of what your account might look like.


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