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Sony’s Once Upon a Time in Hollywood had a fantastic night at the box office with $5.8M from showtimes that began at 4PM, and ComScore/Screen Engine PostTrak exits are great at a solid 4 stars and 55% definite recommend. Hollywood was in play at 3,318 locations. The pic expands to 3,659 today.
While tracking at the Quentin Tarantino ode to the summer of ’69 in the low $30Ms, the Oscar-winning filmmaker could very well be looking at his best opening of his career, besting Inglourious Basterds‘ $38M debut. Adult counterprogramming this summer has gone to the dogs, and Sony would very well reverse that with its first full-on global collaboration with Tarantino (in the past the studio has handled foreign on the director’s Django Unchained).
Prior to this the biggest preview night for Tarantino was Inglourious Basterds’ midnight shows with $1.3M back in August 2009. Last night’s haul beats Dunkirk‘s $5.5M, another July pic from a moviegoer fave auteur which wound up squashing its $35M-$40M tracking at the time with a $50.5M. Last night shows for Hollywood such as the 7:45pm at the Pacific Theater in Chatsworth, CA were completely filled. We were hearing that days before opening, the 70MM shows at the Cinerama dome were sold out.
There was largely an adult crowd with 79% over 25 last night for Hollywood. Men over 25 made up close to half of the audience with 47% followed by females over 25 at 32%, males under 25 at 16% and females under 25 at 5%. Guys over 25 gave the Leonardo DiCaprio-Brad Pitt-Margot Robbie action drama its best grades at 80% positive. Early diversity breakdown was 67% Caucasians, 10% Hispanic, 10% African American and 8% Asian. All these exits and scores can fluctuate as the weekend goes on. Hollywood we hear cost $96M before P&A, however, Sony says $90M. A good start in U.S/Canada could go a long way so that foreign doesn’t have to do all the heavy lifting for this 2 hour and 41 minute feature.
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