Widespread optimism months ago that domestic box office might readily return to pre-Covid levels has given way to a new sense of pragmatism about the movie business. This year’s tally will far surpass last year’s $4.5 billion haul, but it will certainly fall billions short of 2019’s $11.4 billion in receipts, and all bets are
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The CEO of the nation’s fourth-largest exhibitor warned studios not to “leave a good party in pursuit of a bad one” but called the debate over PVOD overblown. Greg Marcus, chief of Marcus, said consumers are likely to drift away from watching video-on-demand relesaes when things normalize post-pandemic. “The market for PVOD may not be