Friday AM Update: Universal had not one, but two wide release previews last night as they head into the four-day Independence Day weekend, with both DreamWorks Animation’s The Boss Baby: Family Business, and Blumhouse’s The Forever Purge grossing $1.3M apiece. Those looking for more technicality: Boss Baby 2 took in $1.31M at 2,700 theaters from shows which began
The Forever Purge
After raising the bar on what a movie can open to during the pandemic with F9‘s $70M weekend, Universal is adding a one-two wide release punch to the weekend with the debut of two titles geared at two different demos: DreamWorks Animation’s The Boss Baby: Family Business which is set to do $15M+ and Blumhouse’s The Forever
In a snap, Universal was ready to backfill July 2 today with its long-awaited Blumhouse sequel The Forever Purge with the news of Paramount/Skydance’s Top Gun: Maverick leaving the Fourth of July weekend for Nov. 19. The last two Purge movies, 2018’s The First Purge and 2016’s Purge: Election Year played the July 4th corridor. The Forever Purge moves up from July 9. The