EXCLUSIVE: In a recent Samba TV measurement, 783K U.S. households tuned into Universal’s The Boss Baby: Family Business on the studio’s streaming service Peacock over the four-day July 4th holiday weekend. That number for the DreamWorks Animation title beats the four-day Memorial Day debut of Disney’s live-action pic Cruella on Disney+ Premier, which clocked 686K U.S. households that
The Boss Baby: Family Business
Friday AM Update: Universal had not one, but two wide release previews last night as they head into the four-day Independence Day weekend, with both DreamWorks Animation’s The Boss Baby: Family Business, and Blumhouse’s The Forever Purge grossing $1.3M apiece. Those looking for more technicality: Boss Baby 2 took in $1.31M at 2,700 theaters from shows which began
After raising the bar on what a movie can open to during the pandemic with F9‘s $70M weekend, Universal is adding a one-two wide release punch to the weekend with the debut of two titles geared at two different demos: DreamWorks Animation’s The Boss Baby: Family Business which is set to do $15M+ and Blumhouse’s The Forever
Even though Universal jumpstarted the summer box office overseas this past weekend with F9‘s $163M opening, the studio feels the need to take DreamWorks Animation sequel The Boss Baby: Family Business and put it on its Peacock streaming service on July 2, day-and-date with its theatrical release. The pic moves up from its most recent