Samba TV

EXCLUSIVE: Barbie may have beat her late-summer rival, Oppenheimer, at the box office but in a face-off in homes, the man in the soft-brimmed hat wins — as far as premiere weekends go. Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal
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The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a 5-day Wednesday through Sunday audience of 1.8M U.S. households, which is 20% higher than the Wednesday through Sunday 5-day pull for The Book of Boba Fett finale which clocked 1.5M U.S. households. This comes from Samba TV which measures streaming viewership in 3M U.S. terrestrial TV households
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EXCLUSIVE: In a recent Samba TV measurement, 783K U.S. households tuned into Universal’s The Boss Baby: Family Business on the studio’s streaming service Peacock over the four-day July 4th holiday weekend. That number for the DreamWorks Animation title beats the four-day Memorial Day debut of Disney’s live-action pic Cruella on Disney+ Premier, which clocked 686K U.S. households that
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Disney+’s live-action 101 Dalmatians spinoff Cruella drew 686K U.S. households over the four-day Memorial Day holiday weekend according to today’s figures from Samba TV. It’s a number that’s 39% less than the 4-day Labor Day traffic for another Disney+ Premier title, Mulan, which pulled in 1.12 million U.S. households over Sept. 4-7, 2020. Both titles were available
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