EXCLUSIVE: Barbie may have beat her late-summer rival, Oppenheimer, at the box office but in a face-off in homes, the man in the soft-brimmed hat wins — as far as premiere weekends go. Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal
Samba TV
The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a 5-day Wednesday through Sunday audience of 1.8M U.S. households, which is 20% higher than the Wednesday through Sunday 5-day pull for The Book of Boba Fett finale which clocked 1.5M U.S. households. This comes from Samba TV which measures streaming viewership in 3M U.S. terrestrial TV households
Samba TV, which measures 3M U.S. TV households, reports that 1.1M tuned into Disney+ for Marvel’s Black Widow this past weekend. That translates into $32.989M, based on a price of $29.99 to Disney+ subscribers, and it’s a number that lines up with Disney’s reported PVOD data yesterday on the MCU title. Disney reported that in addition to
EXCLUSIVE: In a recent Samba TV measurement, 783K U.S. households tuned into Universal’s The Boss Baby: Family Business on the studio’s streaming service Peacock over the four-day July 4th holiday weekend. That number for the DreamWorks Animation title beats the four-day Memorial Day debut of Disney’s live-action pic Cruella on Disney+ Premier, which clocked 686K U.S. households that
Disney+’s live-action 101 Dalmatians spinoff Cruella drew 686K U.S. households over the four-day Memorial Day holiday weekend according to today’s figures from Samba TV. It’s a number that’s 39% less than the 4-day Labor Day traffic for another Disney+ Premier title, Mulan, which pulled in 1.12 million U.S. households over Sept. 4-7, 2020. Both titles were available