As of Sunday, 88% of moviegoers were “very or somewhat comfortable” going to the movies, up a percentage point from a week ago and hitting a new high, according to the latest data from NRG released by the National Association of Theatre Owners. That compare to 65% in January at the height of the Omicron
NRG
EXCLUSIVE: Even though the domestic box office remains in a funk due to the pandemic, moviegoers’ confidence has hit a record high near 50%, according to recent data by NRG. Moviegoers’ recent upbeat attitude to return to the cinema also outpaced poll results from the fall, which was the last time it was at a