Audiences didn’t have a lot of new choices, nor a mega late-December blockbuster to ring in the first weekend of the new year at the movies, but the studio titles on offer are still drawing crowds and seeing strong holds, particularly with ongoing holidays in many international box office markets. Milestones are also being set
Night Swim
There’s always been a demand for horror in the New Year, and Universal, Blumhouse and Atomic Monster are meeting that this weekend with Night Swim which made $1.45M in previews at 2,750 theaters from showtimes that began at 5PM. The PG-13 movie isn’t expected to be M3GAN, the early PG-13 horror doll hit from last
Universal Pictures, Atomic Monster and Blumhouse’s Night Swim is now opening on Jan. 5, 2024 instead of Jan. 19. That first weekend of the New Year is a highly coveted spot for horror movies. That’s where Blumhouse/Universal’s M3GAN opened to $30.4M and went on to gross $95M. Night Swim logline: No running. No diving. No