New technologies led by artificial intelligence and virtual production are profoundly changing visual effects but are still “another paintbrush” in the service of storytelling, says VFX veteran George Murphy. “Virtual production is not just a tool for VFX; it’s a storytelling tool that allows actors to feel fully immersed in the scene, instead of having
Motion Picture Association
Comedy is back; Super Mario Bros has proved that laughs are good for a half billion dollars. The antihero business is intact. Both Guardians of the Galaxy Vol 3 and John Wick: Chapter 4 hit their marks. But affairs of the heart are still suffering at the movie box office. Love Again is the latest
The Motion Picture Association released its annual report on box office and home entertainment, and the bottom line is sobering but little surprise after a year of Covid closures. The U.S./Canada box office market was down 80% in 2020, to $2.2 billion, while tickets sold were down 81% to 0.24 billion. Still, that was offset