EXCLUSIVE: We understand that MarketCast has tapped Steve Buck as its SVP Theatrical. In his new role, Buck will drive commercial sales and new business efforts for MarketCast’s theatrical products and services, which counts every major Hollywood studio and many independent producers as clients. Buck will partner with MarketCast’s creative testing and analytics team to
MarketCast
Entertainment, sports and lifestyle analytics group MarketCast announced today that its long-time CEO, Henry Shapiro, will assume the role of Chairman, while veteran media and entertainment executive John Batter has been named CEO. He will be based at MarketCast Group headquarters in Los Angeles. A media and entertainment media vet, Batter was most recently CEO