John Krasinski’s imaginary friend feature IF made $1.75M in Thursday night previews that began at 4PM. It’s been a while since we had a live-action PG-rated feature, so comps are tough. The outlook heading into the weekend is $40M. The highest grossing opening for an original live-action PG film was Hop at $37.5M. Reviews are
If
Paramount’s Ryan Reynolds starring, John Krasinski directed all audience movie, If, is heading for a $40M-plus opening on May 17, which for a non-holiday in May and for an original movie, is very good. Krasinski produced, directed and wrote If. The PG movie is hot with parents, kids, and the 17-34 crowd, especially female. If