Following a slightly stronger than projected first quarter at the international box office, and with some titles added to the release calendar later in the year, Gower Street Analytics has increased its global box office projection for 2024 to $32.3B. This is a 2.5% hike from the London-based firm’s previous 2024 estimate of $31.5B, but remains a
Gower Street Analytics
Global box office is estimated to have reached $33.9B for 2023, a 30.5% gain on 2022, according to Gower Street Analytics. While this represents continuing worldwide recovery, the figure remains 15% behind the average of the last three pre-pandemic years (2017-2019). Gower Street also recently estimated that, due in part to this year’s strike-impacted release
Gower Street Analytics has come up with an early estimate for 2024 global box office, projecting a roughly 5% downturn versus 2023 to $31.5B (Gower currently is pegging 2023 at $33.4B). This marks the first post-pandemic decrease in the London-based firm’s annual forecast. Should the figure hold, it would put the year -20% against the