EXCLUSIVE: Former EDO Theatrical President Derek McLay has acquired EDO Box Office and EDO Screenings from EDO, and is opening the doors to his new firm, Insight Theatrical. McLay will continue EDO’s groundbreaking work in box office audience analytics, research, and prediction, while expanding the service, which is already used by nearly every distributor in
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EXCLUSIVE: Good news for big circuits AMC, Regal and Cinemark and other movie theaters which are hoping to return to business in the late June to early July period: In an updated EDO moviegoer study entitled “Movie Theaters and Social Distancing”, 75% respondents said that they were more likely to return to cinemas upon their
EXCLUSIVE: A majority of moviegoers definitely plan to head back to movie theaters once COVID-19 quells, however, 56% will take their time. The results were unveiled this morning in analytics corp EDO’s “Social Distancing Moviegoing and TV Habits” report which polled 6,8k respondents nationwide last week (March 24-28), largely moviegoers, on their at-home viewing habits