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EntTelligence, a new corporation devoted to features and streaming audience analytics, has opened its doors today. Additionally, as of Oct. 1, motion picture industry vet Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. EntTelligence subsumes MovieQu and its technology, currently supporting Hollywood’s premiere trailer verification service, MovieMeasure, which will
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As if there weren’t any bigger problems in the world during a pandemic…but, yes, Warner Bros. and Sony are shielding their box office hourly figures from rival studios in Comscore on their respective releases Tenet and The Broken Hearts Gallery.  We’ve known about this for a while, but it’s becoming a bigger deal now as the
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EXCLUSIVE:  We understand that MarketCast has tapped Steve Buck as its SVP Theatrical. In his new role, Buck will drive commercial sales and new business efforts for MarketCast’s theatrical products and services, which counts every major Hollywood studio and many independent producers as clients. Buck will partner with MarketCast’s creative testing and analytics team to
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EXCLUSIVE:  Comscore has promoted Arturo Guillén to Senior Vice President & Global Managing Director of their movie division. Guillén takes over for departing Comscore Film SVPs Steve Buck and Jim Zak. Guillén, a Spain native, was in Los Angeles this week meeting those in the stateside distribution and exhibition sphere as they came together for
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Comscore/Screen Engine’s audience movie-polling service PostTrak is celebrating its 1,000th pic polled this upcoming weekend with a summary of moviegoing stats since its inception seven years ago. And there’s a plethora of illuminating findings, specifically: Streaming isn’t crushing moviegoing with just under 35% of all cinema attendees considering themselves frequent streamers. In addition, over the
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