Predictions are always a hazardous thing. And I truly hope this one is wrong. But it sure looks like the movie box office, disastrously low in September, will be stuck on the bottom again this month. September is rarely a great month for ticket sales, but last month is better left undiscussed. Putting aside the
Bros
There might be a box office surprise this weekend in Paramount’s horror movie Smile. Yes, we’re serious. The pic, from writer-director Parker Finn, was developed by Paramount Players, and the studio took a wait-and-see approach as to where would land — on Paramount+ or theatrical. Then Paramount held a test screening, and Smile played to great
National Cinema Day is underway with 3,000+ participating theaters (30,00 screens) offering $3 tickets, discounted concessions and a four and a half-minute preshow sizzle reel with peeks of upcoming titles from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony and Sony Pictures Classics, United Artists Releasing, Universal and Warner Bros. Trailers include Avatar 2: