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Who: Gucci
What: Collaboration with Tommey Walker and his label DETROIT VS. EVERYBODY
Where: 11 US cities picked as Changemakers cities by Gucci, and on Gucci.com
Why: Gucci is furthering its commitment to its social impact initiative, Gucci Changemakers, by collaborating with Detroit native Tommey Walker and his brand DETROIT VS. EVERYBODY on a series of eleven t-shirts highlighting Gucci’s eleven Changemaker cities (Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, and Washington D.C). Gucci tapped Walker and his brand because the ingenuity and sincerity of his brand caught their eye and matched perfectly with the brand’s reinvigorated commitment to community-based change.
This is the first fashion-based program that the Changemakers program is releasing, and a portion of the profits from the shirts will be donated to the 2020 and recently announced 2021 Gucci Changemakers North America Impact Fund winners. The winners are organizations striving towards social and racial equity, focusing on building connections and opportunities within communities of color.
The shirts retail for $390 USD, available in all eleven cities and Gucci.com. A special edition shirt which says “GUCCI VS. EVERYBODY” will be available exclusively at Troy Somerset Collection Gucci in Detroit.