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EXCLUSIVE: It’s been an interesting war between David and Goliath with Markiplier’s indie feature videogame adaptation Iron Lung winning the weekend and the week in admissions per EntTelligence against big Disney 20th Century Studio’s Sam Raimi, Send Help. Send Help may have won the weekend at the box office with $19.1M and the week at $25.8M to Iron Lung‘s $18.2M and $24.8M, but Markiplier put more butts in seats. Iron Lung pulled in 1.9M admissions for the week, and 1.3M admissions for the weekend versus Send Help‘s 1.7M admissions and 1.2M admissions. Huh, what, how does Send Help win at the B.O.? Because that Dylan O’Brien-Rachel McAdams movie had higher ticket prices boosted by premium large format screens. The average ticket price for Iron Lung was $12.86 to Send Help‘s $14.43.
As far as the new titles, the indies are largely giving it a go this weekend at the sluggish Super Bowl weekend and the pic which is leading in previews, and didn’t even hold ’em last night, rather Wednesday, is Bleecker Street’s K Pop concert movie Stray Kids: The dominATE Experience with $900K off 351 Imax runs. No critics score yet, but it’s 100% on the Rotten Tomatoes audience meter already. The movie, which is being released under Bleecker’s new event cinema sub-label, Crosswalk, is looking forward to a good mid to high single digit weekend. Overall, this frame is expected to be led by 20th Century Studios’ second weekend of Send Help with around $8.6M — that is unless the Stray Kids invade McAdams and O’Brien’s island.
Angels Studios’ Kevin James rom-com Solo Mio has the second-best previews of the new bunch so far, but the best on Thursday, with $744K at 2,406 locations, with an opening outlook of $5M for the weekend at 3,052 theaters. Twenty-five critics have it at 77% fresh on Rotten Tomatoes.
Meanwhile, two genre films made $450K at piece last night: Lionsgate’s The Strangers: Chapter 3 from Renny Harlin and Vertical’s release of Luc Besson’s Dracula. Strangers: Chapter 3 is hoping for $5M, while Dracula looks to beat the start of Vertical’s We Bury the Dead, the distrib’s previous record opener ($2.5M). Dracula is 57% with critics, but 75% with audiences. Critics were never fans of Harlin’s Strangers movies, the threequel at 19% Rotten to Strangers 1‘s 21% and Stranger 2‘s 14%.