Kim Kardashian’s Latest SKIMS Launch Is “Like a Boob Job in a Bra”

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Say goodbye to the days of counting down the minutes until you get to take your bra off at home. You don’t need to sacrifice comfort just to get a lifted look. After years of development, Kim Kardashian’s SKIMS launched the Ultimate Bra, which is exactly what the name suggests. It redefines the push-up bra, “transforming the look, shape, and fullness of your bust,” according to the brand.

Kim even said this style is “like a boob job in a bra,” in a campaign video SKIMS shared on Instagram. It’s made from incredibly soft and supportive fabric that looks seamless under clothes. The SKIMS Ultimate Bra “fully reshapes, augments, and lifts” without sacrificing your comfort, according to the brand.

See what the hype is all about when the SKIMS Ultimate Bra launches on August 17, 2023 at 9 AM PT/ 12 PM ET.