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Refresh for top 10 chart and more analysis: Universal’s action genre defying feature Nobody starring Bob Odenkirk took the top box office spot with $6.7M in a theatrical marketplace which is in the throes of trying to come back.
The good news is that Los Angeles is maintaining its stamina as the No. 1 box office market with currently $1.1M in its second weekend back, +5% from the same Friday and Saturday period last week. L.A. finaled last weekend with $1.55M. But there are still a lot of holes at the B.O., both here in the city, and nationwide. Capacity in LA is still 25%, though it’s expected to hopefully get to 50% by Easter weekend or the weekend after. Arclight Cinemas are still still closed, but the The TCL Chinese Theatre is reopening Monday, as well as Regal Cinemas on April 2 in time for Godzilla vs. Kong. Of the 5,88K theaters in U.S. and Canada, only 3,1K were open this weekend with a majority of Canada still closed including Toronto’s province of Ontario operating at 18% (that said Quebec has 73% of its theaters reopened).
The hope here with more exhibition opening up is that Nobody legs out. These guy-action pics like Unhinged and Liam Neeson’s The Marksman have been doing a 5x multiple off their opening during the pandemic; and Nobody is poised to do much more with its A- CinemaScore and Rotten Tomatoes of 79% certified fresh. Nobody made $2.54M on Friday, $2.55M Saturday and $1.6M on Sunday. Universal exists show 62% male, 38% female attending, with 56% under 35 and 44% over. Diversity demos were 47% Caucasian, 21% Hispanic, 18% African American, and 6% Asian.
Beamed Universal Domestic Distribution President Jim Orr this morning, “We’re very gratified that major markets such as New York and Los Angeles are available for our release of Nobody. Audiences in these markets, and every other market have embraced our film. We’re also very excited to see Nobody opening in additional theatres and markets over the next several weeks, especially in Canada which is still significantly impaired in comparison to the U.S.”
Nobody played best on West coast where it did 26% of its business and 34% of the total take came from the PLFs. Pic’s top markets were LA, NYC, Phoenix, Chicago, San Francisco, Denver, Salt Lake City, Seattle, Detroit and Minnesota.
The excitement, and proof that people will still return to the movies at full capacity once this pandemic clears, is in China where that Warner Bros./Legendary lizard vs. ape sequel grossed $70.3M.
Cars! Fights! Me! Totally nuts…IN THEATERS NOW! pic.twitter.com/5D1GoQrJVp
— Mr. Bob Odenkirk (@mrbobodenkirk) March 26, 2021
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