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Refresh for chart and more analysis Even if there wasn’t a pandemic, odds are this would still be a hard weekend at the domestic box office, what with all the distraction that came out of our nation’s Capitol this past week. Television news seems to be filled with enough suspense and cliffhangers with the Capitol Insurrection, versus the big screen, as we all cling to our TV screens at home to witness how President Donald J. Trump will leave office, expectedly with chaos in tow.
Warner Bros.’ Wonder Woman 1984 in its third weekend continued to emulate the legs of a horror movie, down -45% with $3M at 2,218 theaters and a running B.O. of $32.6M. It’s quite clear this movie isn’t going to make the money that Tenet did stateside at $58M and we knew that all along as 60% of all movie theaters are shutdown, including No. 2 chain Regal (Pennsylvania and Colorado reopened this past weekend I heard). Adding further insult to injury: I hear that after a dismal holiday period some movie theaters have decided to close down, and are skipping paying Warners on WW1984; that’s how bad things are. The studio, which normally doesn’t need to fight for its rental dollars, will need to do so now.
The Patty Jenkins directed sequel is in its 17th day of release, which means it has another two weeks before HBO Max takes the title off its streaming service and the movie plays for another ~30 days in movie theaters. WarnerMedia hasn’t blared any numerical trumpets as to how Wonder Woman 1984 did on HBO Max in regards to viewers and subscribers, and I understand if there’s anything positive to report, we’ll hear about on the next AT&T earnings call. Still, if there was something awesome to shout out to the world about WW1984‘s success on HBO Max…we would have already heard about it. Social media analytics corp RelishMix says in regards to the sequel’s social media chatter “Incremental mentions about HBOMax and connectivity issues are on Twitter and tapering — and Covid mentions are sprinkled across YouTube, Twitter and on Facebook.”
Worldwide, WW1984 stands at $131.4M. Tenet grossed $362.9M, and it’s impossible for WW1984 to even mirror those results. Most theatres in Europe remain closed or are operating with significant capacity restrictions.
Meanwhile, those movies which had a longer theatrical window than WW1984, held in as best they could during a pandemic with Universal/DreamWorks Animation’s Croods: A New Age in 2nd with $1.8M (-19%) in weekend 7 and a cume of $36.8M, Uni’s News of the World with $1.24M in weekend 3, -27% and a total of $7.1M, Sony/Screen Gems’ Monster Hunter in weekend 4 with $1.1M, -13%, with $7.8M and Lionsgate’s Fatale in weekend 4 in 5th place with around $670K and a total of $4M.
I hear that Theatre Owners haven’t even been talking with government officials about the reopening of Los Angeles and New York City in regards to movie theaters because, of course, we’re in an even worst state with record cases of Covid in those two areas. Anecdotally, where I live 30 minutes north of Los Angeles, local ordinances have put a cap limit on the number of people inside a bank’s branch (only 21 people for Chase), with several branches closed around Valencia. Still, there is hypocrisy that prevails in regards to what’s open and what’s closed: restaurants, which like theaters are fighting for their economic lives, forced to only provide pick-up or takeout while Kohls, Walmart, Target, and stores in the mall are wide open. I still don’t get how exhibition allows itself to be punished by local governments when they’re providing appropriate filtering systems and spaced out seating in an auditorium. While Airlines cry that less people are flying, the point is that they’re flying, with no reported Covid cases, and the government isn’t closing down airports: In the last two days, TSA screened 1.48M people who flew, a 61% drop versus a year ago. Since Dec. 24 through yesterday, TSA screened 16.1M followers, down 57%. But wouldn’t it be great to get those 16M people to the movie theater?
In regards to WW1984, the pic’s top ten locations this past weekend were: 1. Sacramento Drive In, 2. Solano Twin Drive In Greater San Francisco, 3. Paramount Drive-In Los Angeles, 4. Cinemark Carefree Circle Colorado Springs, 5. Capitol Drive In Greater San Francisco, 6. Glendale Drive In Phoenix, 7. AMC Disney Springs Orlando, 8. Cinemark North Canton Cleveland, 9. Cinemark Majestic Cinemas Boise, and 10. Cinemark Tinseltown Colorado Springs. And the top ten DMA were 1. Salt Lake City, 2. Dallas, 3. Phoenix, 4. Houston, 5. Greater New York Metro area (NJ, CT, and Upstate NY theaters), 6. Denver, 7. Atlanta, 8. Orlando, 9. Tampa, and 10. Miami.
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