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Disney’s Frozen 2 hit tracking this morning at a very loud level with females and it’s poised to do $100M, maybe even more when it hits theaters on Nov. 22. That’s the pre-Thanksgiving weekend with Turkey day falling on Nov. 28 this year.
While no animated film outside of summer has ever opened to $100M over 3-days, even over the Thanksgiving 5-day, make no doubt that women have fueled the November box office before with The Hunger Game pics, the second film in the Lionsgate franchise, Catching Fire, being the highest with $158M.
More fuel adding to Frozen 2‘s projection: the sequel’s first teaser racked up the most ever for an animated pic back in February with 116.4M views worldwide in its first 24 hours, besting the 113.6M of Incredibles 2.
The first Frozen owns the Thanksgiving 5-day opening of all-time with $93.5M. Frozen 2 opens the weekend before Thanksgiving on Nov. 22. Chris Buck and Jennifer Lee direct. Among pure animated pics, the film remains the highest grossing worldwide at $1.27B (not counting Disney’s live-action inspired CGI reboot of Lion King which made $1.65B). Frozen won two Oscars–best animated pic and best original song for “Let It Go”. While Pixar sequels have been common and hugely successful, Disney original animated films rarely have had theatrical sequels (not counting straight to video titles). One Disney animated pic theatrical sequel that comes immediately to mind is 1990’s The Rescuers Down Under, a sequel to 1977’s The Rescuers.
Sony’s Mister Rogers movie, A Beautiful Day in the Neighborhood, starring Tom Hanks also hit tracking. Industry estimates are at $25M, but Sony insiders are seeing $14M-$15M. This pic is a sleeper and in for the long haul like most praised Hanks movies. The pic is currently 96% certified fresh after making its world premiere at TIFF. TV spot campaign I hear is just firing up.