Mr. Malcolm’s List

The nation’s fourth-largest cinema chain is testing a new subscription program called MovieFlex+ that includes a curated set of small and mid-sized films each week for no extra charge. “We can’t live off just blockbusters,” chairman and CEO Greg Marcus tells Deadline. “We cannot just live off dinner. We need breakfast and lunch too.” The
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Moviegoing is definitely back with viewers flocking to franchise films that 1) continue to roll out in the first sustained barrage of big new titles since Covid, and 2) continue to do huge business as they stick around in theaters. They’re sucking up screens and exacerbating a release-pattern quandary for independent distributors seeking signs that
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