‘Barbenheimer‘ was completely unexpected, but the studio behind Barbie gladly leaned in, said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures, calling the unusual double-feature frenzy one of a few unforseen and welcome twists while rolling out the Greta Gerwig’s blockbuster. “That was absolutely a surprise to us. But one that we found
Margot Robbie
Sequin- and self-actualization sprinkled congratulations are in order for Greta Gerwig, Margot Robbie and all the dolls and guys as the phenomenon that is Barbie has now crossed $1B global in just its third weekend. We said yesterday it was on the cusp, and now here’s the pudding. Through Sunday, the international box office estimate is
When it comes to the road to blockbuster glory, some projects are willed, some happen instantaneously, while others go through a long development hell. That’s just what happens when you’re perfecting toward a hopeful billion-grossing title. In the case of Mattel’s Barbie, it was arguably a 14-year journey that began at Universal. It stands to
Warner Bros’ Birds Of Prey took flight across 51 overseas markets on Wednesday and Thursday, grossing $7.8M at the international box office through its first two days. The Cathy Yan-directed DC spinoff has opened to No. 1 in its major plays, save Korea and Italy where local titles are dominating. Ahead of the weekend, the
EXCLUSIVE: Warner Bros.’ R-rated Suicide Squad DC spinoff Birds of Prey is eyeing an estimated $4M-$5M in previews tonight, according to industry estimates. Showtimes that began at 6 p.m.. Although much lower than such R-rated superhero fare as Joker ($13.3M), Deadpool ($12.7M) and Logan ($9.5M), Birds of Prey is more female-skewing. Hopefully the under 25 female set, which is known to
In expanding to the deeper parts of its DC universe, Warner Bros is launching Suicide Squad spinoff Birds of Prey and the Fantabulous Emancipation of One Harley Quinn this weekend, repping the comic book label’s continued march into R-rated fare post Joker and Watchmen. It is projected for a worldwide start between $110 million-$125 million, a take that