New Line’s It: Chapter Two is seeing an estimated gross tonight per sources between $10M-$11M. If those figures remain on track, the sequel will be the second biggest preview for a horror movie and September release after, of course, 2017’s It which rang up $13.5M. The difference here is that preview shows started earlier for the sequel tonight
It: Chapter 2
Pennywise will be handing out balloons in 75 overseas markets as well as the U.S. and Canada this weekend, a nearly full day-and-date release versus 2017’s staggered rollout on the original. All in, industry sources are seeing a global debut that potentially scores the worldwide opening record for a horror pic with $200M+, besting the
Updated tracking has New Line’s It: Chapter Two opening between $90M-$100M, just behind the previous chapter’s all-time horror and September debut record of $123.4M. However, Fandango reports that advance ticket sales to the Stephen King sequel are their best ever for a horror pic, outstripping It, Jordan Peele’s Us, last year’s Halloween and The Nun. Best demos for It: Chapter Two are younger males
Typically when it comes to raising the profile on a major studio horror film, studio’s will rest on the standard online trailer, or some sort of social media stunt. However, Warner Bros. has amassed around 35 global promotional partners for New Line’s Sept. 6 tentpole It: Chapter Two, which is arguably unprecedented for a R-rated