National CineMedia, operator of the nation’s largest cinema advertising network, saw sales plunge and it swung into the red last quarter as more than half of all theaters were shuttered. On a conference call, execs noted recent agreements to expand outside of cinemas and said the company will be announcing another, a big one, in
Coinstar
Financially hurting cinema advertising network National CineMedia has inked a deal to run ads with Coinstar, a big operator of supermarket coin-counting kiosks. With the exhibition business on the Covid-19 skids, the agreement helps expand National CineMedia’s digital-out-of-home footprint by extending its movie-centric entertainment content, trivia, and advertising beyond movie theaters to complementary venues. It