For 20 years now, Target has debuted its limited-edition designer collaborations to great fanfare that often resulted in a crashed website, hundreds of rabid shoppers hoarding merchandise, and endless check-out lines. Fashion fans who lived through the store’s first launches from the likes of Proenza Schouler, Jason Wu, Altuzarra and Rodarte, but walked away empty handed, are soon to get a second shot at scoring their affordable dream wardrobe. Yesterday, Target released the official lookbook of its 20th Anniversary collection so you can get a head start on your shopping plan.
Launching September 14, the nearly 300-piece limited-edition collection features apparel, home decor, accessories and kitchenware. Highlights finclude a pink and beige statement print jacket from Issac Mizrahi, an oxblood plunging v-neck dress from Altuzarra, Marimekko tableware in an graphic black-and-white print, and a luggage set with Missoni’s signature zig-zags.
“Two decades ago, when we first set out to make beautifully designed products affordable, we created a movement in retail and culture that proclaimed that design could be—and should be—for all,” said Rick Gomez, executive vice president, chief marketing and digital officer, Target. “This Anniversary Collection takes our guests on a nostalgic journey through our designer collaboration history where they can discover products that they’ll fall in love with all over again, or for some, for the very first time.”
The collection is priced from $7-$160 and will be available at all Target stores and online at target.com starting on Saturday, Sept. 14.
See the full Target 20th Anniversary lookbook below.